Case of SUCCESS
How Changan doubled monthly qualified leads while lowering costs
About Changan Automotive
Changan is represented in Colombia by COM AUTOMOTRIZ S.A., a company of Grupo Empresarial Vardí, a business conglomerate with more than 61 years of experience in the automotive sector in Colombia, which supports the commercial activity and after-sales support of the brand in the country.
They have sales rooms in the main cities of the country, for the sale of new vehicles, commercial vehicles or vans. They offer a complete supply of spare parts, a specialized and trained service network nationwide that ensures the operation and compliance of their after-sales processes.
What services were contracted?
Meta Ads and Google Ads
Objectives
Changan approached us with three clear objectives in mind for its Latin American campaigns:
- Increase the quantity and quality of leads for your demand generation campaigns.
- Improve your rate of qualified leads interested in talking to your sales team.
- Create KPI's structure and Optimization of Digital Campaigns.
Geography focus: Colombia.
To help them achieve these goals, we worked together on a customized digital marketing strategy that included Meta Ads and Google Ads campaigns.
Solution
Working closely with the Marketing Director and Sales Managers of the 8 branches they manage nationwide, we developed a digital marketing strategy that incorporated the implementation of:
Meta Ads
We create and execute lead ads campaigns via Facebook and Instagram to qualify potential prospects and schedule test drives of their vehicles.
Google Ads
We create and execute Display Ads campaigns with highly segmented audiences to position the brand and do remarketing to schedule test drives of your vehicles.
Results
Thanks to the strategies we developed and implemented, Chagan has been able to double qualified leads on a monthly basis and thus consolidate an effective marketing process for a steady flow of opportunities that has allowed them to have an ROI of 43% in the first 6 months. Some of the most outstanding results include:
Thanks to our Meta and Google Lead Generation strategies, we were able to generate more qualified leads for Changan than in their entire history, which allowed them to have a constant flow of highly qualified business opportunities.
Thanks to pixel lead tracking and the optimization processes implemented, we have been able to focus on audiences with a real interest in buying. This has led Changan to have an optimal level of contactability.
Thanks to the volume of qualified leads we have provided to Changan, the sales teams of its 8 branches have managed to schedule more than 15 monthly Test Drives of their vehicles.
Thanks to the sales achieved by Changan's commercial team with the opportunities we helped them generate, they achieved a return on investment of 43% in the first 6 months.
Do you want to increase contactability with potential customers and reach your sales goals?
Then scheduling a meeting with us is the first step to achieve it. At INNOVA Marketing Solutions, we have a team of digital marketing experts who can help you achieve your business goals and improve your online performance.
Whether you need to improve your search engine rankings, generate more qualified leads or strengthen your social media presence, we can develop a customized strategy that addresses your specific needs.
Schedule a meeting with us. This is the opportunity you were looking for to take your business to the next level, don't waste any more time and contact us today!
