What is Marketing Automation?
Marketing Automation is the structure that enables companies to capture high volumes of new prospects and at the same time generate timely communication with them until they are ready to make a purchase.
Prioritize and execute
Marketing actions with agility and efficiency
Marketing automation is a methodology based on the use of software to automate all the processes derived from a digital marketing strategy, such as segmentation, workflow generation, lead nurturing, campaign management, etc., with the purpose of leading your potential customers on a guided journey through the sales funnel, until they become spokespersons and loyal ambassadors of your brand.
Likewise, for your marketing automation process to work, it is necessary that you have clearly defined and established a funnel for generating MQLs (Marketing Qualified Leads), which allows you to have a database with prospects that you can cultivate and convert in the future into customers for your business.
Therefore, it is important to identify the profile of your buyer persona, what stage of the buyer's journey they are in and, based on that, generate valuable content that meets their needs.
Follow-up to attract more customers at the right time
Identifying which specific products or services interest each of your prospects and automatically sending them personalized, relevant and timely information at every stage of their buying journey is simple today. Know the latest trends for effective and timely follow-up of your prospects!
The inbound methodology is the best way to turn strangers into clients and promoters of your company.
Used correctly, marketing automation is a very powerful tool that generates excellent results for both small and large companies, in terms of campaign execution, efficient time management, more personalized customer contact, etc., actions that would be very difficult to carry out successfully manually.
How do you know if a marketing automation solution is the right one for your business? Pay attention to the following benefits:
- Segmentation of your target audience
- Efficient time management
- More effective lead cultivation
- Monitoring your actions
- Optimization of your resources
- Real-time conversion
- Creating your brand image on multiple channels
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According to a study conducted by Abeerden Group on the state of marketing automation, nearly 70% of B2B companies are using marketing automation platforms or are in the process of implementing one. In addition, 43% of them have used the platform for 4 or more years, obtaining very good results in terms of attracting and converting new customers.
Moreover, according to ACT-ON and Gleaster Research, 69% of B2B companies use marketing automation as a tool for acquiring new customers, and 50% do so for customer retention.
In addition, according to Forrester, companies that have implemented a marketing automation solution with the goal of improving their processes have increased their sales by 10% and reduced COCA significantly.
These figures demonstrate the importance that marketing automation is acquiring within the marketing strategy of companies and the effectiveness that is obtained by implementing it correctly.
Marketing automation is here to stay and make it easier for you to carry out your marketing actions, offering you solutions that allow you to optimize both your time and your resources and thus obtain better results in terms of customer conversion.
Are you ready to take the big leap? Let's talk!