Marketing Generalist or Marketing Agency, which is more effective?

In the fast-paced world of B2B marketing, the search for the perfect formula to maximize marketing presence and effectiveness becomes crucial. Is it more effective to have an all-knowledgeable Marketing Manager or to delegate to a specialized marketing agency?

In this article we explore this question with a strategic perspective and hard data.

The Myth of the Jack-of-All-Trades: A Unicorn in the Forest of Marketing

Looking for an all-knowledgeable Marketing Manager is like trying to catch a unicorn in an enchanted forest. Everyone wants one, but no one can confirm it exists.

It is common that due to budgetary issues, B2B company directors are looking for just that, someone capable of creating persuasive copy, editing web pages, designing brochures, creating calendars for social networks, launching and optimizing advertising campaigns and setting up automations and integrations with their CRM. But is it really possible to find someone who has all of these skills to execute effectively?

In a world where specialization is key, the concept of a Jack-of-All-Trades can be illusory. Each task requires particular skills and abilities that can only be found in dedicated specialists. According to Luis Piedra, CEO of INNOVA Marketing Solutions, "True innovation and business success are found in specialization and collaboration".

The Efficiency of a Specialized Agency

Instead of relying on a single Jack-of-All-Trades individual, consider an agency that has a team of specialists in each of the critical marketing activities. The synergy of experts in copywriting, graphic design, web development, digital advertising and automation working in harmony to achieve the desired business results.

"In my personal experience, I discovered the ineffectiveness of doing it all at the beginning of my agency. I would spend weeks at a time creating a single article and endless hours writing copy for campaigns, until it occurred to me to try a writer. Then it occurred to me to try a writer. Surprise! In a single day, he generated three articles and delivered campaign copy with a creativity and quality that far surpassed my best attempts. That was the starting point to start hiring specialists in every area needed to attract new clients," shares Luis Piedra.

In the words of Richard Branson, "Don't strive for perfection. Perfection is the enemy of good work". Agencies with specialized teams, accustomed to working together across multiple clients, foster continuous learning and accelerated optimization that no in-house team could achieve. This is due to their ability to conduct tests with different strategies, platforms, and audiences simultaneously across various organizations.