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Social networks are an essential tool for any business that wants to connect with its audience, build trust, increase its visibility and sales.
However, social networks are also a very competitive and changing environment, which requires keeping up with the latest trends and adapting to the preferences and needs of users.
In this article we are going to show you some of the social media content strategies you should consider for 2023 if you want to stand out from the crowd and achieve your business goals.
1. Create more authentic and human content
One of the most important social media content strategies for 2023 is to create more authentic and human content that reflects your personality, your values and your purpose as a brand.
Users are increasingly looking to connect with real people behind the business, who inspire trust and provide value.
To create more authentic and human content you can:
- Show your team's faces and stories
- Share your experiences, challenges and learnings as an entrepreneur.
- Show the process behind your products or services
- Generate conversation and interaction with your community
- Ask for feedback and opinions from your followers
- Use an approachable, fun and honest tone
2. Master storytelling to increase engagement and sales.
Another of the content strategies for social networks that you must master for the year 2023 is storytelling or the art of storytelling. Storytelling is a very powerful technique for capturing attention, generating emotions and influencing users' purchasing decisions.
To master storytelling you can:
- Use the narrative arc: beginning, middle and end.
- Identifying your protagonist: your ideal customer or buyer persona
- Define the conflict: the problem or need that you are solving.
- Offering the solution: your product or service as the best option
- Include a call-to-action: what you want your audience to do
3. Create evergreen content on long-form platforms and repurpose it into micro-content for short-form platforms.
Another social media content strategy that will help you optimize your time and resources is to create evergreen or timeless content on long-form platforms such as blogs, podcasts or YouTube, and repurpose it into micro-content for short-form platforms such as Instagram Reels, TikTok or Twitter.
Evergreen content is content that does not lose validity or relevance over time, and continues to generate traffic and interest from users. Some examples are:
- Frequently Asked Questions
Micro-content is content that is consumed quickly, has a high visual or auditory impact, and generates user engagement. Some examples are:
- Short videos
- Images with text
- Audio with subtitles
To create evergreen content on long-form platforms you can:
- Research the keywords most searched for by your target audience
- Create attractive and informative titles
- Structure your content in clear sections
- Include relevant data and reliable sources
- Add images, videos or other multimedia elements
- Optimize your content for SEO
To repurpose your evergreen content into micro-content for short-form platforms you can:
- Extract the key points or main ideas
- Adapt the format to the type of platform (portrait or landscape video, square or rectangular image)
- Adding creative elements such as filters, stickers or music
- Include short and striking texts that summarize the message.
- Include a call to action or a question to generate interaction.
The psychology of color
4. Work smart and create data-driven content.
Another social media content strategy that will allow you to improve your performance and results is to work smart and create content based on data. This means analyzing the behavior and preferences of your audience, as well as the performance of your posts, to identify what type of content works best and what type of content you should improve or discard.
To work smart and create data-driven content you can:
- Use analytics tools such as Google Analytics, Facebook Insights or Metricool.
- Defining your objectives and key performance indicators (KPIs)
- Measure the reach, engagement, traffic and conversions of your content.
- Compare the results with the objectives and with previous results
- Identify the strengths, weaknesses, opportunities and threats of your strategy.
- Adjust your action plan according to the findings.
5. Focus on more collaborations for more recognition and impact.
Another social media content strategy that will help you increase your visibility and credibility is to focus on more collaborations with other creators, entrepreneurs or brands that share your target audience, values and purpose. Collaborations are an effective way to expand your reach, build trust and create value for your audience.
To focus on more collaborations you can:
- Identify potential partners who have a similar or complementary audience to yours.
- Contact them by e-mail or by direct message
- Propose a clear and mutually beneficial idea to both parties.
- Agree on the terms and conditions of the collaboration.
- Execute the collaboration following the established plan
- Evaluate the results and feedback obtained
As you've seen, these are some of the social media content strategies to keep in mind for 2023 if you want to stand out from the crowd and achieve your business goals.
However, we know that creating content for social networks can be a complex challenge that requires time, creativity and technical knowledge.
So, if you want to get the most out of your social networks and improve your business results, we invite you to contact us.
We are Innova Marketing Solutions, a marketing agency focused on business results. We offer personalized advice and professional management of your content for social networks.
Schedule a call with us today and find out how we can help you achieve your social media goals.