Case of SUCCESS
How our digital marketing strategy improved your business performance
About DTS World Cargo
DTS World Cargo is a logistics company and freight forwarder with operations worldwide, providing sea, air and land transportation services to its customers.
With more than 20 years of experience, they have established themselves as leaders in their industry.
What services were contracted?
Google Ads, Inbound Marketing, ABM and Sales Consultancy
Objectives
DTS World Cargo approached us with three clear objectives in mind:
- Increase the quantity and quality of leads,
- Improve your lead-to-customer conversion rate and
- Strengthen your brand in the market.
Geographic focus: Colombia, Costa Rica, Curaçao, Guyana, Mexico, Panama, Trinidad and Tobago, United States.
To help them achieve these goals, we worked together on a customized digital marketing strategy that included Google Ads campaigns, Inbound Marketing, ABM and sales consulting.
Solution
Working closely with DTS World Cargo, we developed a digital marketing strategy focused on several key aspects:
Google Ads
We create and execute highly segmented Google Ads campaigns aimed at obtaining qualified leads.
Inbound Marketing
We create content for your website, including blogs, eBooks and other useful resources to attract site visitors and convert them into qualified leads.
ABM
We developed an ABM strategy to reach key companies and decision-makers by customizing content and communication.
Commercial Consulting
We provide sales consulting to help improve the closing rate of commercial opportunities and improve your commercial performance.
Results
Thanks to the digital marketing strategy we developed and implemented, DTS World Cargo was able to significantly improve its business performance and consolidate its position as a leader in its industry. Some of the most outstanding results include:
With the implementation of our digital marketing tactics, we were able to improve DTS World Cargo's lead-to-customer conversion rate by 47%, allowing them to close more successful deals.
Thanks to our Inbound Marketing and ABM strategies, we were able to generate more qualified leads for DTS World Cargo, which allowed them to have a constant flow of highly qualified commercial opportunities.
Thanks to our highly customized ABM strategy, we are able to connect with large companies and key decision-makers, generating up to 10 meetings per month with qualified leads.
Through our sales consulting and implementation of automations, templates and standardization of follow-up processes, we were able to help DTS World Cargo improve its effectiveness in closing sales, establishing relationships with key recurring customers.
Through our digital marketing strategies, we were able to improve the visibility of DTS World Cargo's brand online and its positioning in the market, standing out from its competitors as a leader in its industry.
Do you want to increase your sales, improve your conversion rate and strengthen your online presence?
Then scheduling a meeting with us is the first step to achieve it. At INNOVA Marketing Solutions, we have a team of digital marketing experts who can help you achieve your business goals and improve your online performance.
Whether you need to improve your search engine rankings, generate more qualified leads or strengthen your social media presence, we can develop a customized strategy that addresses your specific needs.
Schedule a meeting with us. This is the opportunity you were looking for to take your business to the next level, don't waste any more time and contact us today!
