Case of SUCCESS
How they transformed their Regional Demand Generation area thanks to our consulting and implementation of digital strategies.
About Kimberly Clark Professional
Kimberly Clark Professional is an organization that helps companies transform their care experience. With more than 150 years in business, KCP has perfected the way people care, providing essential products and services to help businesses evolve and empowering workers to help them create hygienic, safe, productive and sustainable workplaces.
What services were contracted?
Google Ads, Meta Ads, ABM and Sales Consultancy
Objectives
Kimberly Clark approached us with three clear objectives in mind for its Latin American campaigns:
- Increase the quantity and quality of leads for your demand generation campaigns for Latin America.
- Improve your conversion rate from visitors to qualified leads interested in talking to your sales team.
- Create KPI's structure and Optimization of Digital Campaigns.
Geographic focus: Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador and Peru.
To help them achieve these goals, we worked together on a customized digital marketing strategy that included Google Ads, Meta Ads and ABM campaigns.
Solution
Working closely with Kimberly Clark's Regional Directors, we developed a digital marketing strategy that incorporated the implementation of:
Google Ads
We create and execute highly segmented Google Ads campaigns aimed at obtaining qualified leads.
Meta Ads
We create and execute retargeting campaigns with Meta Ads to bring back qualified visitors from google to converting landing pages.
ABM
We developed an ABM strategy to reach key companies and decision-makers by customizing content and communication.
Results
Thanks to the strategies we developed and implemented, Kimberly Clark was able to establish clear parameters to optimize its campaigns in Latin America and consolidate an effective marketing process for a constant flow of qualified leads and opportunities. Some of the most outstanding results include:
After a demanding period of adaptation to the institutional gear of the organization, we were able to update and redefine the KPI's of digital campaigns. This allowed KCP for the first time to track and optimize regional campaigns for an effective new customer pipeline.
Together with the new communication approaches we co-created, this allowed them to drastically surpass the CTR's and CPL's they had historically achieved.
Thanks to our Inbound Marketing and ABM strategies, we were able to generate more qualified leads for KCP than in their entire history, which allowed them to have a constant flow of highly qualified business opportunities.
Thanks to our highly customized ABM strategy, we are able to connect with large companies and key decision-makers, generating up to 10 meetings per month with qualified leads.
Thanks to the sales generated by Kimberly Clark's commercial team with the opportunities we helped them generate, they achieved a return on investment of 28% in the first year.
Do you want to increase your sales, improve your conversion rate and transform your demand generation area?
Then scheduling a meeting with us is the first step to achieve it. At INNOVA Marketing Solutions, we have a team of digital marketing experts who can help you achieve your business goals and improve your online performance.
Whether you need to improve your search engine rankings, generate more qualified leads or strengthen your social media presence, we can develop a customized strategy that addresses your specific needs.
Schedule a meeting with us. This is the opportunity you were looking for to take your business to the next level, don't waste any more time and contact us today!
