Reaching buyers with the power to act
B2B buying cycles are long, emotion-driven and involve many stakeholders. Make sure you know who your marketing is reaching and how your buyers are reacting to it.
Navigating the B2B buying cycle can be complex, so reaching the right stakeholder group is key.
And it’s clear that marketing can play a pivotal role in how that stakeholder group responds.
- B2B buyers average 17 meaningful interactions when completing a purchase.
Forrester SiriusDecisions blog, Why Are Buyer Insights So Vital for Product, Marketing and Sales Leaders? 2019
- Considerations about whether a purchase can enhance the buyer’s reputation or reduce anxiety play a large role in the B2B buying decision. Harvard Business Review
- 95% of decision-makers state that, even before contacting a supplier, feeling a sense of connection to a supplier’s brand is as important as feeling confident about what they do. B2B International
Multiple stakeholders influence every sale
Winning brands drive consensus and catalyze collective action across the buying committee.
Reaching everyone on the buying committee is one of the hardest parts of B2B marketing – and one of the most important when you’re selling high consideration products and services.
You succeed by reaching and building relationships with prospects who wield decision-making authority. That’s why it’s essential to engage high-quality buyers in a professional context.
Reach your target audience on LinkedIn
LinkedIn has over 690+ million members around the world
4 of 5 members drive business decision
Marketers can tap into our powerful demographic data to
Precisely target audiences
Zero in on intent, behavior, engagement, interests and more
Reach everyone involved in the buying decision
Trey Buchanan
Senior Manager
Thanks to the quality of their content and precision of their targeting, ServiceMax and Metric Theory have seen strong overall results with their campaign. But the real breakthrough came from the decision to focus their efforts on LinkedIn Groups.
The Groups campaign outperformed even Retargeting campaigns, producing an incremental surge in quality leads at a 16% lower cost per lead: 189 leads captured at a CPL lower than benchmark.
Our solutions for reaching professional audiences
More B2B Fundamentals
Learn the science of marketing to professionals with our new learning center, LinkedIn Marketing Labs
Do business where business is done
LinkedIn is the foundation for B2B marketing, a unique advertising platform where you can achieve your short- and long-term objectives.
Reach the people that matter to your business. Engage them against a backdrop of standup brands, professional insights and learning resources – in an environment where they’re in a business mindset.