Case of SUCCESS
How Spingere quadrupled appointments with qualified prospects through our Account Based Marketing strategy
About Spingere
Spingere is a specialized company that offers solutions based on best practices in terms of software measurement, estimation and evaluation, we provide certainty in your software projects through reliable and objective information for better decision making. We are the only supplier authorized by the Common Software Measurement International Consortium (COSMIC).
The company was founded in Mexico City since 2008 and since then they have transformed the way of making decisions in SOFTWARE PROJECTS, increasing their success through a "Predictable Metrics System".
What services were contracted?
Inbound Marketing, ABM and Social Media
Objectives
Spingere approached us with two clear objectives in mind:
- Increase the quantity and quality of leads.
- Strengthen its brand presence in the market.
Geography focus: Mexico and Latam.
To help them achieve these goals, we worked together on a customized digital marketing strategy that included Account Based Marketing campaigns, Content creation and Social Media management.
Solution
Working closely with Spingere, we developed a digital marketing strategy focused on several key aspects:
ABM
We developed an ABM strategy to reach key companies and decision-makers by customizing content and communication.
Inbound Marketing
We create content for your website, including blogs and other useful resources to attract site visitors and convert them into qualified leads.
Social Media
We create and execute communication calendars in Social Networks focused on positioning the brand with potential customers.
Results
Thanks to the digital marketing strategies we developed and implemented, Spingere was able to capture 4 times more appointments and consolidate its position as a leader in its industry. Some of the most outstanding results include:
With the implementation of our Account Based Marketing (ABM) strategy, we were able to schedule more than 5 appointments per month with qualified clients to acquire their services. Exceeding the projected goal by more than 30%.
Thanks to our Inbound Marketing and ABM strategies, we were able to generate appointments with truly qualified prospects, which allowed them to have a constant flow of commercial opportunities and new clients.
Thanks to appointments scheduled for them, Spingere has been able to add 3 times more new opportunities to its client portfolio, helping them to exceed their projected sales goal for the year.
Through our digital marketing strategies, we were able to improve Spingere's online brand visibility and market positioning, standing out from its competitors as leaders in their industry.
Do you want to increase your sales, improve your conversion rate and strengthen your online presence?
Then scheduling a meeting with us is the first step to achieve it. At INNOVA Marketing Solutions, we have a team of digital marketing experts who can help you achieve your business goals and improve your online performance.
Whether you need to increase your sales pipeline or position your organization as an industry leader, we can develop a customized strategy that addresses your specific needs.
Schedule a meeting with us. This is the opportunity you were looking for to take your business to the next level, don't waste any more time and contact us today!
