Choosing a marketing firm is like picking an item from the toolbox. Some instances require one tool, while others require a machine of tools. The type of marketing toolbox that fits your project has tailoring that does not match that of other companies. Understanding types of agencias de publicadad Costa Rica will help you narrow your options.
Full-service ad agency
These types of agencies offer comprehensive services, which address both traditional and digital aspects. Full-service campaigns have a team of experts who cater to the following one-stop-shop sales:
- Ad campaigns
- Strategic planning
- Social media management
- TV ads
- Content creation
- Web development
- Lead generation graphic design
A full-service agency is appropriate for a business that needs a whole stack of marketing. They deliver results that are visible on multiple channels and devote more time catering to the client.
Agencias de publicidad Costa Rica work primarily with conventional channels of advertisement, such as the following:
- Television ads
Regular ads are suitable for companies that target a local audience. They also favor a more senior age group, that does not acquaint with modern technology. A strategic billboard that promotes a local restaurant’s sales offers will perform better than a Facebook campaign with the same message.
A digital advertising agency has a specialty in online marketing schemes. Their primary focus is on digital aspects such as the following:
- Social media marketing
- Web design and development
- Account-based marketing email marketing
- Automated marketing
Digital agencies are suitable for companies that want to reach digital audiences. Digital ad agencies improve online presence and generate leads through interaction with the site and ads.
Digital agencies like Innova Marketing Solutions have a mix of professionals, such as the following:
- Web developers
- Graphic designers
- Ad specialist
Social media ad agency
These agencies focus on only one niche of digital marketing – social media. They may focus on various social media platforms or a single one, like Facebook or LinkedIn. The charges of social media marketing vary according to the project and the most recent changes in the platform’s algorithm.
Social media agencies are excellent for companies selling one item, such as skateboards, a hair type, or one shoe. The main goal is to appease the product and create a rapid and fast conversion rate. The team is inclusive of creative professionals, videographers, and photographers.
Public relations ad agency
Public relations serve to manage and improve the public image of the firm. PR agencies are suitable for enterprises that make public appearances, such as on the news, the community, and industry websites.
Some agencies specialize in a company’s or person’s brand image. Unlike PR agencies, they do not emphasize the client’s relationships in public. The main goals of this agency’s projects include the following
- Development of the brand name
- Creative identities
Media ad agency
Media buying agencies buy and plan ad strategies. They identify the most suitable time frame, budget, and markets for their clients. They are excellent when used in collaboration with other types of agencies.